●THE AMARO ATLAS

RECORD campari · EVIDENCE GRADE C · UNCLAIMED · LAST VERIFIED 2026-07-05

Campari

Sesto San Giovanni (Milan) · Italy · 45.535, 9.238

REGION: italyTRADITION: Amaro italianoEST. 1860WEBSITE ↗

ZONE 01 — VERIFIED FACTS

Founded
1860, by Gaspare CampariA·1
Place of invention
Novara, ItalyC·7
Caffè Campari
Gaspare Campari ran the business from Caffè Campari in the newly built Galleria Vittorio Emanuele II, Milan (year not stated in source)A·1
Production site
Dedicated plant opened in Sesto San Giovanni in 1904; now Campari Group HQA·3
Legal entity
Davide Campari-Milano N.V., registered in Amsterdam, Netherlands (Dutch Companies' Register no. 78502934); operational HQ at Via F. Sacchetti, 20, 20099 Sesto San Giovanni (Milan)A·3
Public listing
Traded on Borsa Italiana (ticker CPR), FTSE MIB constituentC·8
ABV (UK)
25% ABV, 70cl bottle, per UK retail listingC·9
ABV (global range)
Published bottlings range 20.5-28.5% ABVC·7
Signature colour history
Red colour historically from carmine dye derived from crushed cochineal; carmine use discontinued in 2006C·7

ZONE 02 — AI-COLLATED SUMMARY

AI-ASSISTED · FROM GRADED PUBLIC SOURCES

Gaspare Campari invented his red bitter in 1860, in Novara according to Wikipedia, and later ran Caffè Campari in Milan's newly built Galleria Vittorio Emanuele II. A dedicated plant opened in Sesto San Giovanni in 1904 and the site remains Campari Group's headquarters. The brand calls Campari 'The Iconic Red Italian Bitter'; the secret recipe is an infusion of herbs and fruit in alcohol and water. UK bottles are 25% ABV; published strengths range 20.5-28.5% worldwide. Davide Campari-Milano N.V. is Amsterdam-registered and trades on Borsa Italiana (CPR). Flagship serves: Negroni, Campari Spritz, Campari Soda.

AI-collated from the graded sources below; adversarially verified against fetched sources 2026-07-05; operator review pending.

ZONE 03 — PRODUCER-SUBMITTED NOTES

This record is unclaimed. This space opens to the producer when they claim it. Producer claiming is coming soon.

PRODUCTS ON RECORD

Campari

25% ABV

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY bitterRING coreTRADITION Amaro italianoSELF-IDENTIFIED “The Iconic Red Italian Bitter”

A red Italian bitter obtained from an infusion of herbs and fruit in alcohol and water; the recipe remains a proprietary secret that still carries its creator's name. Bottled at 25% ABV for the UK market; published bottlings worldwide range from 20.5% to 28.5%.

BOTANICAL MATRIX — 2 GRADED EDGES

  • chinotto · citrusC·7
  • cascarilla bark · aromaticC·7

DESCRIPTORS

No tasting notes on record yet.

Campari Cask Tales

25% ABV · 1000ML

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY bitterRING coreTRADITION Amaro italianoSELF-IDENTIFIED “Bourbon barrel-finished expression of classic Campari, created by Herbalist and Master Blender Bruno Malavasi to mark 150 years since Davide Campari's birth”

A limited-edition expression of the classic Campari bitter, finished in second-fill bourbon casks to add oak, vanilla and dried-fruit sweetness beneath the familiar bittersweet herbal profile. Created by Campari's Herbalist and Master Blender Bruno Malavasi and launched in September 2019 to mark the 150th anniversary of Davide Campari's birth, it won the Gold Award at the 2021 Speciality Spirits Masters.

BOTANICAL MATRIX — 2 GRADED EDGES

  • Bourbon-cask oak · cask-finishing wood, imparts vanilla, dried fruit and light smokeA·11
  • Bitter orange peel · widely reported bittering/citrus botanical in the base Campari recipeA·10

DESCRIPTORS

  • bittersweet herbal ▮▮▮▮▮A·11
  • oak and vanilla ▮▮▮▮▮A·11
  • dried fruit and honey ▮▮▮▮▮A·10
  • light smoke and spice finish ▮▮▮▮▮A·10

SERVES

Negroni

canonical
  • · Campari
  • · London Dry gin
  • · Sweet red vermouth

Equal parts (3 cl each) poured directly into an ice-filled rocks glass; garnished with a slice of fresh orangeA·4

Campari Spritz

producer
  • · Prosecco D.O.C.
  • · Campari
  • · Soda water

3 parts Prosecco D.O.C., 2 parts Campari and a splash (1 part) of soda water built in an ice-filled Campari Spritz signature glass; garnished with a slice of fresh orangeA·5

Campari Soda

producer
  • · Campari
  • · Soda water

1 part Campari topped with 3 parts soda water in an ice-filled tulip glass; garnished with a slice of fresh orangeA·6

ZONE 04 — COMMUNITY TASTING NOTES

RESERVED — community notes open in V2 with moderation and bias handling. The contributions ledger is already recording.

COMMON QUESTIONS

Where is Campari made?
Campari is made in Sesto San Giovanni (Milan), Italy, and was founded in 1860.
What style of amaro is Campari?
On The Amaro Atlas, Campari is recorded in the core ring, bitter subcategory, within the Amaro italiano tradition. The producer describes it as "The Iconic Red Italian Bitter".

SOURCES — A–D GRADED (11)

  1. [1]AHistory of Campari · Campari (Davide Campari-Milano N.V.) · producer-official · accessed 2026-07-05Official brand history: 1860 invention by Gaspare Campari (no city stated), Caffè Campari in the newly built Galleria Vittorio Emanuele II (no year stated; the page's 1867 is Davide Campari's birth date), 1904 move to the Sesto San Giovanni plant, 'home now to Campari Group Headquarters'
  2. [2]ACampari — The Iconic Red Italian Bitter (homepage) · Campari (Davide Campari-Milano N.V.) · producer-official · accessed 2026-07-05Homepage (served behind an age-gate interstitial; brand content present). Source for self-identified style 'The Iconic Red Italian Bitter' (page title) and the flagship cocktail roster; states no ABV
  3. [3]AOur Story · Campari Group · producer-official · accessed 2026-07-05Corporate timeline and registration: 1860 invention ('the secret recipe still keeps the name of its original creator'), 1904 Sesto San Giovanni plant opening, HQ Via F. Sacchetti 20 - 20099 Sesto San Giovanni, Davide Campari-Milano N.V. registered in Amsterdam, Dutch Companies' Register no. 78502934
  4. [4]ANegroni · Campari (Davide Campari-Milano N.V.) · producer-official · accessed 2026-07-05Official Negroni spec: 1 part (3 cl) each Campari, London Dry gin, sweet red vermouth; poured directly into an ice-filled rocks glass; slice-of-fresh-orange garnish
  5. [5]ACampari Spritz · Campari (Davide Campari-Milano N.V.) · producer-official · accessed 2026-07-05Official Campari Spritz spec: 9 cl Prosecco D.O.C., 6 cl Campari, 3 cl soda water; ice-filled Campari Spritz signature glass; slice-of-fresh-orange garnish
  6. [6]ACampari Soda · Campari (Davide Campari-Milano N.V.) · producer-official · accessed 2026-07-05Official Campari Soda spec: 1 part (3 cl) Campari topped with 3 parts (9 cl) soda water; tulip glass; slice-of-fresh-orange garnish
  7. [7]CCampari · Wikipedia · database · accessed 2026-07-05ABV range 20.5-28.5% (no per-country figures); names only chinotto and cascarilla as publicly cited (non-producer-confirmed) botanicals; invention 1860 by Gaspare Campari in Novara; carmine (cochineal) colouring discontinued 2006 (replacement not stated); 1904 Sesto San Giovanni plant
  8. [8]CCampari Group · Wikipedia · database · accessed 2026-07-05Listing detail: traded as Davide Campari-Milano N.V. on Borsa Italiana, ticker CPR, FTSE MIB constituent; HQ Sesto San Giovanni
  9. [9]CCampari 70cl, 25% ABV Bitter Aperitif - The Heart of the Negroni · Amazon.co.uk · database · accessed 2026-07-05UK retail listing; title states 25% ABV and 70cl bottle size
  10. [10]ACampari Cask Tales — product page (Italy) · Campari · producer-official · accessed 2026-07-05
  11. [11]ACampari cask tales: a celebration of legacy in a bottle · Campari Group · producer-official · accessed 2026-07-05Corporate press release; states 25% ABV, 1L bottle, second-fill bourbon cask finishing, creator Bruno Malavasi, launch September 2019

A producer-official / regulatory · B reputable published · C secondary · D community/unverified