About

The Amaro Atlas is a global archive of amaro producers, styles and stories — the first interactive map of the category. It exists so that the world’s most interesting bittersweet spirits have a serious, citable, public record.

WHO BUILDS THIS

The Atlas is created and operated by Asterley Bros, a South London producer founded by brothers Rob and Jim Berry (Asterley Bros, London Ltd, company no. 09295823). We make DISPENSE, a modern British amaro, which is why we care enough about this category to archive it properly. Our own producer record is held to exactly the same sourcing rules as everyone else’s — the disclosure sits right on the page.

WHY IT WAS BUILT

Amaro is one of the most storied categories in drink — centuries of monastery recipes, family secrets, mountain botany and city bars — yet its public record is scattered, unsourced and increasingly rewritten by machines guessing. Producers deserve a record they can stand behind. Enthusiasts, bartenders and writers deserve facts with receipts. That is the gap the Atlas fills.

We built it as an archive, not an advert. The category is the protagonist here; we are the host.

WHAT THE ATLAS IS

• · A living map. Every producer is a pin on the globe; every view is a shareable link.
• · A graded archive. Every fact carries a source, and every source carries a grade — A (producer-official or regulatory), B (reputable published), C (secondary), D (community). Where a botanical bill is secret, we say “rumoured” instead of pretending.
• · A producer-controlled record. Producers can claim their profile, correct it, add their own notes and supply their bottle imagery. Claiming is free and always will be.
• · An open dataset. Core producer facts are intended for open reuse with attribution, because a citable dataset serves the whole category.

WHAT THE ATLAS IS NOT

• · Not a judge of the category, and not a ranking body.
• · Not pay-to-play: inclusion and claiming are free, forever.
• · Not advertorial: nobody can buy a better write-up, including us.
• · Not the owner of other producers’ narratives — profiles carry the producer’s own words, labelled as such.
• · Not pretending an AI has tasted anything. AI-collated summaries are labelled, sourced and human-reviewed.

HOW TO TAKE PART

Spot an error? Use the corrections process. Run a producer we have not mapped yet, or want to claim your record? Write to us — the structured claim flow ships shortly, and we will queue you in.