●ATLAS

RECORD jagermeister · EVIDENCE GRADE C · UNCLAIMED · LAST VERIFIED 2026-07-05

Jägermeister

Wolfenbüttel · Germany · 52.164, 10.541

REGION: central europeTRADITION: KräuterlikörEST. 1878WEBSITE ↗

ZONE 01 — VERIFIED FACTS

Company founded
1878, Wolfenbüttel — Wilhelm Mast founded the company (then a KG, today Mast-Jägermeister SE)C·4
Business origins
Producer history: the family business was 'originally a vinegar factory and wine shop'; founder's son Curt Mast took it over, and 'it took him several years to perfect the Jägermeister recipe'A·2
Jägermeister brand launched
Developed in 1934 by Wilhelm and Curt Mast; introduced in 1935C·3
Producer's own dating
Producer's UK homepage states 'Crafting liqueur since 1935'A·1
Flagship ABV
35% ABV (61 UK proof / 70 US proof)C·3
Recipe composition (producer's words)
'56 natural ingredients made from herbs, roots, and spices'A·2
Recipe continuity
'The recipe of 56 herbs and spices has not changed since its creation'C·3
Ownership
Family business owned by the Findel-Mast family; constituted as Mast-Jägermeister SEC·4
Scale
Revenue €962 million (2023, infobox); in FY2006 the company produced 76.5 million 0.7-litre bottles, of which 56.6 million were exported to over 70 countriesC·4
Brand iconography
Stag-head logo references the legend of St. Hubertus; the label carries a hunting poem by Oskar von Riesenthal (1830–1898)A·2

ZONE 02 — AI-COLLATED SUMMARY

AI-ASSISTED · FROM GRADED PUBLIC SOURCES

Jägermeister is a German herbal liqueur — the producer's own term — made in Wolfenbüttel by family-owned Mast-Jägermeister SE. Wilhelm Mast founded the company in 1878; the recipe was developed in 1934 and introduced in 1935, and the producer's site states 'Crafting liqueur since 1935'. Bottled at 35% ABV in its green glass bottle, it is made from 56 natural ingredients — herbs, roots and spices — to a recipe unchanged since creation. The stag-head logo references the Saint Hubertus legend; the label carries Oskar von Riesenthal's hunting poem. Wikipedia's infobox reports 2023 revenue of €962 million.

AI-collated from the graded sources below; operator review pending.

ZONE 03 — PRODUCER-SUBMITTED NOTES

This record is unclaimed. This space opens to the producer when they claim it. Is this your amaro? Claim this record →

PRODUCTS ON RECORD

Jägermeister

35% ABV

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION KräuterlikörSELF-IDENTIFIED “Producer's own copy: 'Jägermeister herbal liqueur' and 'premium herbal liqueur', 'Crafting liqueur since 1935', made from '56 natural ingredients made from herbs, roots, and spices'. The fetched producer pages do not use the words amaro or digestif.”

A German herbal liqueur bottled at 35% ABV and sold in a green glass bottle, made from 56 natural ingredients (herbs, roots and spices) to a recipe unchanged since its creation.

BOTANICAL MATRIX — 8 GRADED EDGES

  • Citrus peel · citrusC·3
  • Licorice · aromaticC·3
  • Anise · aromaticC·3
  • Poppy seeds · spiceC·3
  • Saffron · spiceC·3
  • Ginger · spiceC·3
  • Juniper berries · aromaticC·3
  • Ginseng · aromaticC·3

DESCRIPTORS

No tasting notes on record yet.

Jägermeister Manifest

38% ABV · 700ML

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION KräuterlikörSELF-IDENTIFIED “super-premium herbal liqueur”

Manifest is Jägermeister's super-premium line extension, blending an aged wheat distillate with the standard 56-botanical herbal recipe and maturing the result in oak. The producer describes prominent vanilla, cardamom and saffron notes over sweet anise and dried fruit, finishing with a light hint of spice, oak and a lingering, pleasant bitterness rather than the assertive bitterness of the original.

BOTANICAL MATRIX — 5 GRADED EDGES

  • vanilla · flavouringA·5
  • cardamom · spiceA·5
  • saffron · flavouringA·5
  • anise · aromaticA·5
  • 56 herbs, roots, flowers and fruits (base recipe, inherited) · base botanical billA·5

DESCRIPTORS

  • vanilla ▮▮▮▮▮A·5
  • spiced ▮▮▮▮▮A·5
  • light bitterness ▮▮▮▮▮A·5
  • oak ▮▮▮▮▮A·5

Jägermeister Scharf

33% ABV · 700ML

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION KräuterlikörSELF-IDENTIFIED “ice cold hot shot / spiced ginger herbal liqueur”

Scharf is a ginger-forward reinterpretation of Jägermeister's herbal liqueur, amplifying two of the original 56 botanicals, ginger and galangal, over the standard herbal base. Launched in 2019, the producer positions it as a spicier, more intense variant intended to be served ice-cold as a shot.

BOTANICAL MATRIX — 3 GRADED EDGES

  • ginger · defining spiceA·7
  • galangal · spice/citrus noteA·7
  • 56 herbs, roots and spices (base recipe, inherited) · base botanical billA·7

DESCRIPTORS

  • ginger ▮▮▮▮▮A·7
  • spicy ▮▮▮▮▮A·7
  • citrus ▮▮▮▮▮A·7

Jägermeister Cold Brew Coffee

33% ABV · 700ML

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION KräuterlikörSELF-IDENTIFIED “coffee-infused herbal liqueur”

Cold Brew Coffee blends slowly cold-brewed arabica coffee with the standard 56-botanical Jägermeister base, launched in 2019 as a shot-format variant at a lower ABV than the original. Independent tasting coverage consistently notes a cocoa and dark chocolate character alongside the coffee and underlying herbal aniseed base.

BOTANICAL MATRIX — 3 GRADED EDGES

  • cold-brewed arabica coffee · defining flavourA·9
  • cocoa · secondary flavour noteB·10
  • 56 botanicals (base recipe, inherited) · base botanical billA·9

DESCRIPTORS

  • coffee ▮▮▮▮▮A·9
  • cocoa ▮▮▮▮▮B·10
  • herbal ▮▮▮▮▮A·9

Jägermeister Orange

33% ABV · 700ML

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION KräuterlikörSELF-IDENTIFIED “citrus herbal liqueur”

Jägermeister Orange adds the oil of roughly three Sicilian oranges, harvested from small orchards and processed without heat, to the standard 56-botanical herbal liqueur base. Marketed as a limited-edition summer variant, the producer describes it as sweet, smooth and citrusy, intended for ice-cold shots or long drinks with lemon-lime soda.

BOTANICAL MATRIX — 2 GRADED EDGES

  • Sicilian orange oil · defining flavourA·12
  • 56 herbs, flowers, roots and fruits (base recipe, inherited) · base botanical billA·12

DESCRIPTORS

  • orange/citrus ▮▮▮▮▮A·12
  • smooth ▮▮▮▮▮A·12
  • sweet ▮▮▮▮▮A·12

SERVES

Ice-cold shot

canonical
  • · Jägermeister

Producer serve guidance: 'Best served at -18°C'A·1

Jägerbomb

canonical
  • · Jägermeister
  • · Red Bull

Shot glass of Jägermeister dropped into a glass of Red BullC·3

ZONE 04 — COMMUNITY TASTING NOTES

RESERVED — community notes open in V2 with moderation and bias handling. The contributions ledger is already recording.

COMMON QUESTIONS

Where is Jägermeister made?
Jägermeister is made in Wolfenbüttel, Germany, and was founded in 1878.
What style of amaro is Jägermeister?
On The Amaro Atlas, Jägermeister is recorded in the family ring, within the Kräuterlikör tradition. The producer describes it as "Producer's own copy: 'Jägermeister herbal liqueur' and 'premium herbal liqueur', 'Crafting liqueur since 1935', made from '56 natural ingredients made from herbs, roots, and spices'. The fetched producer pages do not use the words amaro or digestif.".

SOURCES — A–D GRADED (14)

  1. [1]AJägermeister UK homepage (uk.jagermeister.com) · Mast-Jägermeister SE · producer-official · accessed 2026-07-05Fetched 2026-07-05: states 'Crafting liqueur since 1935' and serve guidance 'BEST SERVED AT -18°C'. No ABV and no botanicals on page.
  2. [2]AOur Story: The origins of Jägermeister · Mast-Jägermeister SE (US site) · producer-official · accessed 2026-07-05Fetched 2026-07-05: 'herbal liqueur' / 'premium herbal liqueur'; '56 natural ingredients made from herbs, roots, and spices'; vinegar factory & wine shop origins; Curt Mast; St. Hubertus legend; von Riesenthal poem. No founding year, no 1934/1935 dates, no ABV on page.
  3. [3]CJägermeister · Wikipedia · database · accessed 2026-07-05Fetched 2026-07-05: 35% ABV (61 UK / 70 US proof); named botanicals; '56 herbs and spices... not changed since its creation'; developed 1934 by Wilhelm and Curt Mast, introduced 1935; green glass bottle; Jägerbomb serve.
  4. [4]CMast-Jägermeister · Wikipedia · database · accessed 2026-07-05Fetched 2026-07-05: founded 1878 in Wolfenbüttel by Wilhelm Mast (then a KG); Findel-Mast family ownership; revenue €962m (2023, infobox); FY2006 production 76.5m 0.7L bottles, 56.6m exported to 70+ countries. Does NOT mention vinegar/wine origins.
  5. [5]AJägermeister Manifest — product page · producer-official · accessed 2026-07-05
  6. [6]BMast-Jägermeister Manifests new super-premium (states 38% ABV vs 35% original) · Drinks International · press · accessed 2026-07-05
  7. [7]AJägermeister Scharf — product page · producer-official · accessed 2026-07-05
  8. [8]CJägermeister Scharf Hot Ginger — 33% ABV, corroborated across multiple independent retailers (1001Spirits, Bienmanger, Liquor On Broadway, Main Street Liquor) · 1001Spirits · database · accessed 2026-07-05
  9. [9]ACold Brew Coffee — product page · producer-official · accessed 2026-07-05
  10. [10]BJägermeister Cold Brew — tasting notes (cocoa/dark chocolate finish) · Difford's Guide · press · accessed 2026-07-05
  11. [11]CJägermeister Cold Brew Coffee (33% ABV, FAQ confirmed) · Liquor on Broadway · database · accessed 2026-07-05
  12. [12]AJägermeister Orange — product page · producer-official · accessed 2026-07-05
  13. [13]CJagermeister Orange Herbal Liqueur (750 mL) — 33% ABV, 56 botanicals base · Keg N Bottle · database · accessed 2026-07-05
  14. [14]AJägermeister Orange e-label — Herbal liqueur, 33% vol. · Mast-Jägermeister SE (regulatory e-label) · regulatory · accessed 2026-07-05

A producer-official / regulatory · B reputable published · C secondary · D community/unverified

See something wrong or out of date? Suggest a correction — a person reviews every change and each fact keeps its A–D grade.

SHARE THIS RECORD

Jägermeister on The Amaro Atlas — badge preview

The badge links readers to this record. Paste the snippet anywhere HTML goes — a site footer, a press page, a newsletter.

<a href="https://amaroatlas.com/producers/jagermeister?ref=badge" rel="noopener"><img src="https://amaroatlas.com/badge/jagermeister" width="260" height="54" alt="Jägermeister on The Amaro Atlas" loading="lazy" style="border:0"></a>

The Amaro Atlas · Monthly Dispatch

New to the Atlas, once a month

New producer additions, one serve worth making, and a note from the bitterness-science desk.

A short welcome, then one email a month · privacy