Where is Salers made?

Salers is made in Turenne, France, and was founded in 1885.

What style of amaro is Salers?

On The Amaro Atlas, Salers Gentiane Aperitif is recorded in the family ring, within the Gentiane tradition. The producer describes it as "Producer's own description: 'the oldest gentian aperitif made in the Massif Central' (vedrenne.fr); sold as 'SALERS Gentian Liqueur' / Gentian Apéritif".

RECORD salers · EVIDENCE GRADE A · UNCLAIMED · LAST VERIFIED 2026-07-05

Salers

Turenne · France · 45.055, 1.579

REGION: franceTRADITION: GentianeEST. 1885WEBSITE ↗

ZONE 01 — VERIFIED FACTS

Founded: 1885, by Alfred Labounoux per the producer's page (French Wikipedia gives Ambroise Labounoux, a distiller originally from Haute-Corrèze — the first-name discrepancy is real on both fetched pages)A·1
Founding location: Montaignac-Saint-Hippolyte, near Tulle, Corrèze — the liqueur takes its name from the village of Salers in neighbouring Cantal, around which the family sourced its gentian rootsC·4
Gentian sourcing: Yellow gentian (Gentiane lutea) collected in Auvergne on the slopes of Puy Mary, near the village of Salers; roots pulled manually per the producerA·1
Gentian supply (since 2008): Supply secured via contract with a gentian grower based at Bourg-Lastic (Puy-de-Dôme)C·4
Current ownership: Acquired by the Védrenne family group (Pagès Védrenne, via holding company Dolfi) from the Labounoux family in 2006; corroborated as current by the owner's live brand pageC·4
Current production site: Distillerie des Terres Rouges, Turenne, Corrèze (near Brive-la-Gaillarde), since June 2008C·4
Ageing: Aged more than three years in Limousin oak vatsA·1
Range: Sold at three strengths — 16% (flagship), 20%, and 25% ABVA·1
Strength coding: Bottles of the three strengths are distinguished by cork colourC·4

ZONE 02 — AI-COLLATED SUMMARY

AI-ASSISTED · FROM GRADED PUBLIC SOURCES

Salers is a gentian aperitif created in 1885 by a distiller of the Labounoux family at Montaignac-Saint-Hippolyte in Corrèze; the name honours the Cantal village around which the family sourced its gentian roots. Yellow gentian is collected in Auvergne on the slopes of Puy Mary. Pagès Védrenne acquired the brand in 2006, and production has run at the Distillerie des Terres Rouges in Turenne, Corrèze, since June 2008. Aged over three years in Limousin oak, it is sold at 16%, 20%, and 25% ABV; sources differ on the founder's first name (Alfred vs Ambroise).

AI-collated from the graded sources; adversarially verified against live fetches of all four cited sources on 2026-07-05; operator review pending.

ZONE 03 — PRODUCER-SUBMITTED NOTES

This record is unclaimed. This space opens to the producer when they claim it. Producer claiming is coming soon.

PRODUCTS ON RECORD

Salers Gentiane Aperitif

16% ABV

BOTTLE IMAGE
ADDED BY THE PRODUCER

SUBCATEGORY — (family ring)RING familyTRADITION GentianeSELF-IDENTIFIED “Producer's own description: 'the oldest gentian aperitif made in the Massif Central' (vedrenne.fr); sold as 'SALERS Gentian Liqueur' / Gentian Apéritif”

A gentian-root liqueur made from yellow gentian (Gentiane lutea) collected on the slopes of Puy Mary in Auvergne, aged more than three years in Limousin oak vats. Sold at three strengths (16%, 20%, 25% ABV) distinguished by cork colour; the 16% expression is the standard flagship bottling.

BOTANICAL MATRIX — 1 GRADED EDGES

Gentiane lutea (yellow gentian) root · bitteringA·1

DESCRIPTORS

vegetal / cut-grass ▮▮▮▮▮B·2
citrus peel ▮▮▮▮▮B·2
mint ▮▮▮▮▮B·2
anise ▮▮▮▮▮B·2
earthy ▮▮▮▮▮B·2
floral ▮▮▮▮▮B·2
bitter ▮▮▮▮▮B·2
lightly sweet ▮▮▮▮▮B·2

SERVES

Salers Tonic

producer

· 40ml SALERS Gentiane Liqueur (16%)
· 100ml tonic water
· 1 orange twist
· ice

Serve directly on the rocks in a large wine glass; garnish with an orange twist. (Producer's published recipe.)A·1

On the rocks

producer

· Salers Gentiane Aperitif
· squeeze of lemon
· ice

A pour of the gentiane liqueur on the rocks with a squeeze of lemon. (US importer's suggested serve.)B·2

Salers & Limonata

producer

· Salers Gentiane Aperitif
· San Pellegrino Limonata (or other sweetened lemon soda)
· ice

Top Salers with San Pellegrino Limonata over ice. (US importer's suggested serve.)B·2

Blond Negroni

producer

· Salers Gentiane Aperitif
· gin
· Dolin blanc vermouth

Salers in the Blond Negroni with gin and Dolin blanc, per the US importer's page; no ratios or method specified at source.B·2

ZONE 04 — COMMUNITY TASTING NOTES

RESERVED — community notes open in V2 with moderation and bias handling. The contributions ledger is already recording.

COMMON QUESTIONS

Where is Salers made?: Salers is made in Turenne, France, and was founded in 1885.
What style of amaro is Salers?: On The Amaro Atlas, Salers Gentiane Aperitif is recorded in the family ring, within the Gentiane tradition. The producer describes it as "Producer's own description: 'the oldest gentian aperitif made in the Massif Central' (vedrenne.fr); sold as 'SALERS Gentian Liqueur' / Gentian Apéritif".

SOURCES — A–D GRADED (4)

[1]ASalers — official brand page · Groupe Védrenne (Pagès Védrenne) · producer-official · accessed 2026-07-05Current owner's official brand page, fetched live. Confirms: 1885 founding (attributes to Alfred Labounoux; French Wikipedia gives Ambroise — see Founded row), yellow-gentian base collected in Auvergne on the slopes of Puy Mary near the village of Salers with manual root-pulling, ageing 'more than three years' in a Limousin oak vat, the three strengths 16%/20%/25% including the 16% flagship, 2006 entry into the Védrenne family group, current production at Turenne near Brive-la-Gaillarde (site spells it 'Brive-la-Gaillard'), the 'oldest gentian aperitif made in the Massif Central' self-description, and the Salers Tonic recipe (40ml Salers 16%, 100ml tonic, orange twist).
[2]BSalers Gentian Apéritif — product page · Haus Alpenz (US importer) · other · accessed 2026-07-05US importer product page, fetched live. Spec table states 16.0% ABV (B-grade corroboration of the producer-stated strength); lists Gentiane lutea; verbatim tasting notes ('Vegetal/cut-grass notes; hints of citrus peel, mint and anise', 'Adds earthy, floral and bitter notes', 'Lightly sweet'); serves on-the-rocks with lemon, San Pellegrino Limonata, and Blond Negroni with gin and Dolin blanc. Does NOT mention the 20%/25% variants or cork colours. Importer-channel source: serve suggestions are the importer's, not the distillery's.
[3]BDistillerie de la Salers — producer profile · Haus Alpenz (US importer) · other · accessed 2026-07-05Importer's producer-level profile, fetched live. Corroborates 1885 founding, 16.0% ABV, Puy Mary ('Puy Marie' sic) gentian sourcing, and the 'oldest gentian liqueur of the Massif Central' positioning. Its 'highest mountain in the area' claim is loose marketing (Plomb du Cantal is higher) and is not relied on for any verified fact.
[4]CSalers (liqueur) · Wikipédia (French) · database · accessed 2026-07-05Encyclopedia entry, fetched live. Source of: founding by Ambroise Labounoux of Haute-Corrèze at Montaignac-Saint-Hippolyte near Tulle (Corrèze); name taken from the Cantal village of Salers around which the family sourced gentian roots; 2006 transfer to Pagès Védrenne via the Dolfi holding; June 2008 production move to Distillerie des Terres Rouges, Turenne; the cork-colour coding of the 16/20/25 range; three-year oak ageing; and the since-2008 gentian supply contract with a grower at Bourg-Lastic (Puy-de-Dôme).

A producer-official / regulatory · B reputable published · C secondary · D community/unverified