Ulrich

ZONE 01 — VERIFIED FACTS

Original founding

The Ulrich company was established in 1854 by botanist and pharmacist Dr Domenico Ulrich in Piedmont, one of the first Italian firms to process aromatic herbs on an industrial scaleA·2

1885 award

Awarded a gold medal by the Ministry of Agriculture, Industry and Commerce in 1885A·6

Royal patent

Granted a royal patent by the King of Italy sanctioning the authenticity of the recipeA·6

Royal Savoy coat of arms

Dr Ulrich's products were granted the honour of bearing the Royal Savoy (Sabaudo) coat of armsB·9

Twentieth-century history

In the 1900s the company converted to producing medicine for the war effort and was subsequently sold to another pharmaceutical companyC·7

Trademark ownership

The historic Ulrich trademark is owned by Paladin Pharma S.p.A., a Turin-based parapharmaceutical company, which acquired it in 2007 and relaunched it with a phytopharmaceutical product lineB·9

Beverage licensing agreement

A licensing and production agreement between Paladin Pharma and Distilleria Marolo was signed in late December 2015 to return the historic Turin amaro brand Ulrich to production through a scrupulous recovery of the original recipeB·9

Manufacturing entity

Distilleria Marolo's legal entity is Distilleria Santa Teresa dei F.lli Marolo S.r.l. (P.IVA 01905820047), Corso Canale 105/1, Alba (CN), Italy, ATECO 11.01.00 (distilling, rectifying and blending of spirits)C·10

Distillery founding

Distilleria Marolo, the licensed manufacturer, was established in 1977 by Paolo MaroloA·5

Revival leadership

The revival of the original Ulrich recipes at Distilleria Marolo was led by Lorenzo MaroloC·7

Revival

From 2016 Distilleria Marolo gave the Ulrich brand new life after careful study and recovery of the original recipesA·2

Market launch

Marolo announced the revived Amaro Ulrich as ready for market in November 2016A·6

Paladin Pharma current activity

Paladin Pharma S.p.A. currently and separately trades an Ulrich-branded phytotherapy cosmetics and cleansing line (Gli Officinali), unrelated to the beverage rangeA·11

ZONE 02 — AI-COLLATED SUMMARY

ZONE 03 — PRODUCER-SUBMITTED NOTES

PRODUCTS ON RECORD

SERVES

ZONE 04 — COMMUNITY TASTING NOTES

ZONE 05 — ASTERLEY EDITORIAL NOTE

This is not a simple group-ownership case: the historic Ulrich trademark is held by Paladin Pharma S.p.A., a Turin parapharmaceutical company, while the beverage products are manufactured under licence by Distilleria Marolo; neither Marolo nor Paladin Pharma is currently an Atlas producer, so the brand stands as its own record with the ownership documented in verified facts. The Amaro Ulrich subcategory is recorded as classico. An alpino classification is plausible: Marolo's own legacy editorial domain and the independent US importer both name genepy where the producer's main product page says wormwood (both are Artemisia species), but the producer does not market the product as an alpine specialty, so classico remains the judgement call. A community review database lists the amaro's ABV as 32.5 percent against the producer's stated 32 percent; the producer figure is treated as authoritative. Two tasting descriptors previously attributed to that review page were removed at verification because the cited page carries no tasting note. An importer page also lists a further 'Aperitivo' product that does not currently appear on the producer's own catalogue; it has not been added pending confirmation. Four vermouth-style products in the Ulrich range (Vermouth Bianco, Vermouth Rosso, Vermouth Extra Dry, Umberto Vermouth Rosso Superiore) were excluded as wine-based aromatised vermouths, a hard exclusion under the inclusion gate regardless of any gentian or cinchona notes present.

COMMON QUESTIONS

Where is Ulrich made?

Ulrich is made in Alba, Italy, and was founded in 1854.

What style of amaro is Ulrich?

On The Amaro Atlas, Amaro Ulrich is recorded in the core ring, classico subcategory, within the Amaro italiano tradition. The producer describes it as "Amaro".

SOURCES — A–D GRADED (11)

1. [1]AAmaro Ulrich product page · Marolo · producer-official · accessed 2026-07-18
2. [2]AUlrich brand collection page · Marolo · producer-official · accessed 2026-07-18Lists the full six-product Ulrich range and the brand-history paragraph (1854 founding by botanist Domenico Ulrich, revival from 2016).
3. [3]AFernet Ulrich product page · Marolo · producer-official · accessed 2026-07-18
4. [4]AMarolo distillery and history page · Marolo · producer-official · accessed 2026-07-18Confirms Marolo has distilled since 1977 and is based in Alba; the page has no Ulrich-specific content.
5. [5]AMarolo team page · Marolo · producer-official · accessed 2026-07-18Confirms Paolo Marolo (born 1946) established the distillery in 1977 and Lorenzo Marolo joined in 2014; contains no Ulrich-specific content.
6. [6]AMarolo brings historic Amaro Ulrich back to life · grappamarolo.it (Marolo's own legacy editorial domain; not independent of the producer) · producer-official · accessed 2026-07-18Producer-affiliated launch story dated 14 November 2016. Names the 1885 gold medal from the Ministry of Agriculture, Industry and Commerce, the royal patent, and genepy, gentian and anise as the stand-out notes.
7. [7]CUlrich brand page · SoilAir Selection (US importer) · other · accessed 2026-07-18Independent of Marolo. Corroborates the 1854 founding, royal patent, twentieth-century sale of the original company, and Lorenzo Marolo leading the 2016 revival; also names anise, gentian and genepi as the amaro's primary botanicals. Lists an 'Aperitivo' product not currently found on marolo.com's live Ulrich catalogue; flagged, not added to this record.
8. [8]DMarolo Ulrich Amaro review · Natalie MacLean (community wine review database) · community · accessed 2026-07-18Lists ABV as 32.5 percent versus the producer's stated 32 percent; producer figure treated as authoritative. The page carries no tasting note; two descriptors previously attributed to this source were removed at verification.
9. [9]BLa rinascita dello storico Amaro Ulrich per mano della Distilleria Marolo · Arte in Movimento · press · accessed 2026-07-18Independent Italian press article dated 20 February 2016. Source for the Paladin Pharma trademark acquisition (2007), the late-December 2015 Paladin-Marolo licensing agreement, and the Royal Savoy (Sabaudo) coat of arms granted to Dr Ulrich's products. Stated (prospectively) that first bottles would reach market from summer 2016.
10. [10]CDistilleria Santa Teresa dei F.lli Marolo S.r.l. company registry entry · ReportAziende.it · database · accessed 2026-07-18Company-registry aggregator confirming legal entity name, VAT number 01905820047, registered address Corso Canale 105/1, Alba (CN), and ATECO code 11.01.00 (distilling, rectifying and blending of spirits).
11. [11]AUlrich cosmetics line page (Linea di Cosmesi: Gli Officinali) · Paladin Pharma S.p.A. · producer-official · accessed 2026-07-18Paladin Pharma's own site, confirming a live Ulrich-branded phytotherapy cosmetics and cleansing line separate from the beverage products. The Paladin Pharma homepage itself does not mention Ulrich; this category page is the correct reference.

A producer-official / regulatory · B reputable published · C secondary · D community/unverified

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